The Technical SEO Playbook for Startups

Technical SEO Playbook

Are you a startup in the UAE looking to make your mark online? You have probably asked yourself, “How do I get my website to rank higher on Google?” or “What advanced SEO tactics should I use to stay ahead?” A crucial part of your strategy should include a comprehensive Technical SEO playbook.

If you are wondering why your website isn’t getting the traffic it deserves or how to climb higher in search results, you are not alone. The marketplace here is bustling and competitive, and getting noticed takes more than just a great product or service. It requires smart technical SEO strategies.

From the basics to advanced strategies, we will break down the essentials and tactics you need to know to help your website perform at its peak, attract the right audience, and set you up for long-term success. Ready to take your online presence to the next level?

Let’s get started!

Let us first understand how businesses work in the UAE.

Understanding The UAE Business Environment

Starting a business in the UAE is an adventure filled with opportunities, but understanding the local market is key to your success. Imagine walking through the bustling souks of Dubai or Abu Dhabi, where tradition meets modernity, and everything is designed to catch your eye. That’s what the UAE business environment is like—dynamic, fast-paced, and full of potential.

To truly thrive here, you need to know your audience. The UAE is a melting pot of cultures, with a tech-savvy population that expects nothing less than the best digital experiences. Whether your customers are locals or expats, they value quality, speed, and convenience. This means your online presence must be top-notch, from fast-loading pages to mobile-friendly designs.

Think about the daily lives of your potential customers. They are busy professionals, often on the go, using their smartphones to search for services, make purchases, and find the latest trends. Your website needs to be not just visible but compelling, offering them exactly what they need, when they need it.

Networking and relationships are also crucial. Business in the UAE often relies on strong, personal connections. So, while your technical SEO efforts will get you noticed online, don’t forget the power of building real-world relationships through networking events and local business groups.

Let us now explore how you can optimize your online presence to capture the attention of UAE’s diverse and demanding audience.

To simplify it further let us break technical optimization into three categories, essential technical SEO practices, advanced technical SEO practices and long-term growth strategies.

Essential Technical SEO Practices For UAE Startups

Mobile Optimization

In the UAE, everyone is on their phones, from checking emails to making purchases. So, if your website isn’t mobile-friendly, you’re missing out on a huge audience. Let’s talk about how you can make sure your site looks and works great on any device.

1. Ensure Your Website is Fully Responsive and Optimized for Mobile Devices

A responsive website automatically adjusts to fit the screen size of the device it’s being viewed on, whether it’s a smartphone, tablet, or desktop. This means your site should be easy to navigate, with readable text without zooming in and buttons that are easy to tap.

Here’s what you can do:

• Choose a Responsive Design: Use a responsive website template or theme that adapts to different screen sizes. Most modern content management systems (CMS) like WordPress offer responsive themes.
  
• Optimize Images: Compress images to reduce load times without sacrificing quality. Use responsive images that adjust based on the device.
  
• Simplify Navigation: Make sure your menu is easy to use on smaller screens. Consider using a hamburger menu for mobile devices.
• Test on Multiple Devices: Don’t just rely on one type of device. Test your website on different smartphones and tablets to ensure it works well on all of them.
  

2. Use Google’s Mobile-Friendly Test Tool to Check Your Site’s Mobile Usability

Google offers a handy tool to check how mobile-friendly your website is. Just enter your website URL, and the tool will give you a detailed report on any issues that need fixing.

Here’s how to use it:

• Enter Your URL: Go to Google’s Mobile-Friendly Test tool and enter your website URL.
• Analyze the Results: The tool will provide a report showing if your site is mobile-friendly. It will also list specific issues, such as text too small to read, clickable elements too close together, or content wider than the screen.
• Fix the Issues: Address the problems highlighted in the report. This might involve adjusting your website’s layout, resizing images, or tweaking your CSS.
• Responsive Design Mockup: A visual representation showing a website layout adapting to different screen sizes (desktop, tablet, smartphone).
  
• Mobile-Friendly Test Results: A screenshot of Google’s Mobile-Friendly Test tool results page, highlighting common issues and recommendations.

Website Security (SSL)

In the UAE, where online transactions and digital interactions are booming, website security is a top priority. Visitors need to trust that their personal information is safe when they browse or make purchases on your site. Implementing SSL (Secure Sockets Layer) is a fundamental step in ensuring your site is secure and trustworthy.

1. Install an SSL Certificate to Secure Your Site and Improve SEO Rankings

An SSL certificate encrypts data transmitted between your website and its visitors, protecting sensitive information from hackers. Google also favors secure websites, giving them a boost in search rankings.

Here’s how you can get started:

• Purchase an SSL Certificate: You can buy an SSL certificate from your hosting provider or a trusted SSL vendor. Some providers even offer free SSL certificates through services like Let’s Encrypt.
• Install the Certificate: Follow the instructions provided by your hosting service to install the SSL certificate on your server. This process can vary depending on your hosting platform.
• Verify Installation: After installation, ensure your website is accessible via HTTPS. You should see a padlock icon in the address bar, indicating that the connection is secure.
  

2. Regularly Update Your Website Software and Plugins to Protect Against Vulnerabilities

Keeping your website software up to date is crucial for security. Outdated software can have vulnerabilities that hackers exploit.

Here’s what you need to do:

• Update Your CMS: Regularly update your content management system (CMS), whether it is WordPress, Joomla, or another platform. These updates often include security patches.
  
• Update Plugins and Themes: Ensure all plugins and themes are up to date. Old plugins can have security flaws, so it’s best to remove any you’re not using.
• Use Security Plugins: Consider using security plugins like Wordfence for WordPress, which offer additional protection by scanning for malware, blocking malicious traffic, and more.

By securing your website with SSL and keeping your software updated, you build trust with your visitors and improve your site’s SEO. This is essential for standing out in the competitive UAE market, where consumers are cautious about online security. Ready to secure your site and gain your visitors’ trust? Let’s move on to the next step!

Page Speed Optimization

In business, every second counts. Slow websites frustrate users and can lead to high bounce rates. Google also considers page speed as a ranking factor, so optimizing your site’s speed is crucial for both user experience and SEO. Let’s dive into how you can make your website lightning-fast.

1. Use Tools Like Google PageSpeed Insights to Identify Speed Issues

Google PageSpeed Insights is a powerful tool that analyzes your website’s performance and provides actionable recommendations to improve speed.

Here’s how you can use it:

• Enter Your URL: Go to Google PageSpeed Insights and enter your website URL.
• Analyze the Report: The tool will provide a score for both mobile and desktop performance, along with detailed suggestions on how to fix any issues.

Implement Recommendations: Follow the specific recommendations given by the tool, which might include compressing images, minifying resources, or eliminating render-blocking JavaScript.

2. Compress Images to Reduce Load Times Without Sacrificing Quality

Large images can significantly slow down your website. Compressing images reduces their file size without a noticeable loss of quality.

Here’s what you can do:

• Use Image Compression Tools: Tools like TinyPNG or ImageOptim can help you compress images before uploading them to your site.
• Implement Responsive Images: Use the Srcset attribute in HTML to serve different image sizes based on the user’s device. This ensures that mobile users aren’t downloading unnecessarily large images.

3. Minify CSS, JavaScript, and HTML Files

Minifying code involves removing unnecessary characters like spaces and comments, which can reduce file size and improve load times.

Here’s how to do it:

• Use Online Minification Tools: Tools like Minifier.org can help you minify your CSS, JavaScript, and HTML files.
• Automate the Process: For a more streamlined approach, use build tools like Gulp or Webpack, which can automatically minify your code during the build process.

4. Leverage Browser Caching

Browser caching stores parts of your website on the user’s device, so they don’t have to reload the entire page each time they visit.

Here’s how to set it up:

• Add Cache-Control Headers: Configure your server to include cache-control headers in your HTTP responses. This tells browsers how long they should keep certain files.
• Use a Caching Plugin: If you’re using a CMS like WordPress, plugins like W3 Total Cache or WP Super Cache can simplify this process by handling cache settings for you.

Before Image Compression

After Image Compression

By optimizing your page speed, you ensure that visitors have a smooth and enjoyable experience on your site, which is crucial for retaining users and improving your search rankings. This is especially important in the UAE, where users expect fast, efficient browsing. Ready to make your site faster? Let’s move on to the next essential practice!

XML Sitemaps and Robots.txt

Imagine trying to navigate a massive shopping mall without a directory—it’s chaotic, right? The same goes for search engines trying to navigate your website. XML sitemaps and robots.txt files act as your website’s directory and traffic controller, respectively, guiding search engines to understand and index your site effectively.

1. Maintain an Updated XML Sitemap

An XML sitemap is a file that lists all the important pages on your website, ensuring that search engines can find and crawl them.

Here’s how to keep it updated:

• Generate an XML Sitemap: Use tools like Yoast SEO (for WordPress) or online sitemap generators to create your sitemap.
• Submit to Google Search Console: Once you have your sitemap, submit it to Google Search Console. This helps Google know which pages to crawl and index.
• Regularly Update the Sitemap: Whenever you add, remove, or update pages, make sure your sitemap reflects these changes. Tools like Yoast SEO often update the sitemap automatically.

2. Optimize Your Robots.txt File

The robots.txt file tells search engines which pages they can and cannot crawl. It’s essential for controlling search engine behavior and protecting sensitive content.

Here’s how to optimize it:

• Create or Edit Your Robots.txt File: Place this file in the root directory of your website. You can create or edit it using a text editor.
• Disallow Unimportant Pages: Use the robots.txt file to block search engines from crawling pages that aren’t important for SEO, like admin pages or duplicate content.
  
• Allow Important Pages: Ensure that your critical content pages are accessible to search engines.

• Test Your Robots.txt File: Use Google Search Console’s robots.txt Tester to check for errors and verify that search engines are following your directives correctly.

Here is what a robots.txt looks like

By maintaining an updated XML sitemap and optimizing your robots.txt file, you ensure that search engines can efficiently crawl and index your site, boosting your SEO performance. In the UAE’s competitive market, having a well-structured site can make all the difference in getting your content discovered. Ready to guide search engines through your website? Let’s move on to the next essential practice!

Canonical Tags

Imagine you have multiple paths leading to the same destination. It can be confusing, right? Canonical tags help search engines understand which URL is the main path to a specific page on your site, avoiding duplicate content issues and ensuring your SEO efforts are focused. Let’s explore how to use canonical tags effectively.

1. Use Canonical Tags to Avoid Duplicate Content Issues

Duplicate content can confuse search engines and dilute your SEO value. Canonical tags indicate the preferred version of a page when there are multiple versions available.

Here’s how to implement them:

• Identify Duplicate Content: Use tools like Screaming Frog or SEMrush to find pages with similar or identical content on your site.
• Add Canonical Tags: In the HTML <head> section of your duplicate pages, add a canonical link pointing to the preferred version of the page.
• Ensure Consistency: Make sure all pages with duplicate or similar content have canonical tags pointing to the primary URL. This includes variations due to parameters, sorting options, or mobile versions.

2. Handle Pagination with Canonical Tags

Pagination can create multiple URLs for similar content, which can confuse search engines. Canonical tags can help manage this by indicating the primary page in a series:

Use rel=”next” and rel=”prev”: Alongside canonical tags, use rel=”next” and rel=”prev” attributes in the HTML <head> section to indicate the relationship between paginated pages.3. Implement Self-Referencing Canonical Tags

Even if a page doesn’t have any duplicates, it’s good practice to include a self-referencing canonical tag. This indicates to search engines that this URL is the preferred version:

• Add Self-Referring Tags: In the HTML <head> section, add a canonical link pointing to the same URL.

By using canonical tags effectively, you help search engines understand your content hierarchy, avoid duplicate content issues, and ensure your SEO efforts are concentrated on the right pages. This is crucial for maintaining a strong online presence in the UAE market.

Let us now move on to the advanced technical SEO practices

Advanced Technical SEO Practices

Structured Data and Rich Snippets

Structured data and rich snippets can give your website that extra edge by enhancing your search listings with additional information, making them more attractive and informative to users. Let’s explore how you can leverage these advanced techniques.

1. Implement Structured Data for Products, Reviews, FAQs, and Events

Structured data, also known as schema markup, helps search engines understand the content on your website better. By providing this extra layer of information, you can enhance your search results with rich snippets.

Here’s how to implement structured data:

• Choose the Right Schema Markup: Depending on your content, select the appropriate schema types.

Common types include:

• • Product Schema: For eCommerce sites, to display product details like price, availability, and reviews.
  • Review Schema: To show star ratings and review counts.
  • FAQ Schema: To display frequently asked questions and answers directly in search results.
  • Event Schema: To highlight event details like date, location, and ticket information.

• Use Google’s Structured Data Markup Helper: This tool guides you through the process of adding structured data to your site. Simply select the type of data you want to mark up, highlight the relevant sections on your webpage, and generate the HTML code.
  

Add the Markup to Your Site: Insert the generated structured data code into your website’s HTML. Make sure it’s placed in the appropriate sections, typically within the <head> or immediately before the closing </body> tag.

2. Use Google’s Structured Data Testing Tool to Validate Your Markup

Once you’ve added structured data to your site, it’s crucial to ensure it’s correctly implemented. Google’s Structured Data Testing Tool helps you validate your markup:

• Enter Your URL: Go to the Structured Data Testing Tool and enter your website URL.
• Analyze the Results: The tool will show any errors or warnings in your markup. It also displays how your structured data appears to search engines.
• Fix Any Issues: Address any errors or warnings to ensure your structured data is correctly implemented and eligible for rich snippets.

By implementing structured data and validating it with the appropriate tools, you enhance your search results, making them more engaging and informative. This is particularly valuable in the UAE, where users appreciate detailed and visually appealing search results. Ready to boost your search visibility with rich snippets? Let’s move on to the next advanced practice!

Content Delivery Network (CDN)

A Content Delivery Network (CDN) can significantly enhance your website’s performance. A CDN helps deliver your content faster by distributing it across multiple servers around the globe.

Let’s explore how to use a CDN to boost your site’s speed and reliability.

1. Choose a Reliable CDN Provider to Improve Your Website’s Loading Speed

A CDN stores copies of your website’s content on various servers worldwide, so users access your site from the server closest to them. This reduces latency and speeds up load times.

Here’s how to get started:

• Select a CDN Provider: Popular CDN providers include Cloudflare, Akamai, and Amazon CloudFront. Evaluate providers based on their network size, performance, and cost.
• Sign Up and Configure: Sign up with your chosen CDN provider and follow their setup instructions. This typically involves creating an account, configuring settings, and integrating the CDN with your website.
• Update DNS Settings: You’ll need to update your DNS settings to route traffic through the CDN. Your CDN provider will provide specific instructions for this step.

2. Configure the CDN to Cache and Serve Content from Servers Close to Your Users

Once your CDN is set up, you need to configure it to effectively cache and deliver your website content:

• Cache Static Content: Configure your CDN to cache static content such as images, CSS, and JavaScript files. This reduces the load on your origin server and speeds up delivery.
• Set Cache-Control Headers: Define cache-control headers to control how long content is stored on CDN servers. For example, you might set longer cache times for static assets and shorter times for dynamic content.

• Monitor CDN Performance: Use your CDN provider’s analytics tools to monitor performance and make adjustments as needed. Look for metrics such as cache hit ratio, latency, and traffic volume.

By using a CDN, you enhance your website’s loading speed and reliability, ensuring that users in the UAE and around the world have a fast and seamless experience. This can improve user satisfaction and boost your search engine rankings.

Ready to take your site’s performance to the next level with a CDN?

Let’s move on to the next advanced practice!

Technical Audits

Think of a technical audit as a comprehensive health check for your website. Just like you’d get a regular check-up to ensure your health, a technical audit helps ensure your website’s SEO health, identifying and resolving issues that could affect performance and search rankings.

Here’s how to conduct a thorough technical audit to keep your website in top shape.

1. Conduct Regular Technical Audits to Identify and Fix Issues

Regular technical audits are crucial for maintaining and improving your website’s SEO performance.

Here’s how to perform one:

• Use Audit Tools: Tools like Screaming Frog, SEMrush, or Sitebulb can crawl your site and provide detailed reports on various technical aspects, such as broken links, duplicate content, and page speed.
• Check for Crawl Errors: In Google Search Console, review the Coverage report to identify any crawl errors or issues with your site’s indexing.
• Analyze Site Structure: Ensure your site’s structure is logical and user-friendly. Check for issues like orphaned pages (pages not linked to from other pages) and ensure important pages are easily accessible.
• Review Site Performance: Evaluate your site’s loading speed, mobile-friendliness, and overall user experience. Address any performance issues to enhance user satisfaction.

2. Address Common Issues Found During Technical Audits

Technical audits often uncover common issues that can negatively impact your SEO.

Here’s how to address them:

• Fix Broken Links: Broken links can harm user experience and SEO. Use tools to identify and fix or redirect broken links on your site.
• Resolve Duplicate Content: Duplicate content can confuse search engines. Implement canonical tags to consolidate duplicate pages and ensure unique content across your site.
• Optimize Meta Tags: Ensure each page has unique and optimized meta titles and descriptions. This improves click-through rates and search engine visibility.
• Improve Internal Linking: Strengthen internal linking to help search engines understand your site’s hierarchy and distribute page authority effectively.

3. Generate and Review SEO Reports

After completing your audit, generate detailed reports to review your findings and track progress:

• Create Actionable Reports: Summarize the issues identified during the audit and outline a plan for addressing them. Prioritize fixes based on their impact on SEO and user experience.
• Monitor Progress: Use tools to track the effectiveness of your fixes and monitor improvements in search rankings and site performance.

Log File Analysis

Log file analysis provides deep insights into how search engines crawl your website, helping you identify and resolve issues that might not be apparent through other methods.

Here’s how to leverage log file analysis to enhance your website’s SEO performance.

1. Analyze Log Files to Understand How Search Engines Crawl Your Site

Log files record every request made to your server, including those from search engine bots. Analyzing these logs can reveal valuable insights into your site’s crawling and indexing processes.

Here’s how to get started:

• Access Your Log Files: Log into your server or hosting provider and locate your log files. These are usually stored in the /var/log/ directory or similar locations depending on your server setup.
• Download and Prepare Logs: Download the relevant log files and prepare them for analysis. This might involve cleaning up the data to focus on search engine bot activities.
• Use Log File Analysis Tools: Tools like Screaming Frog Log File Analyzer can help you process and interpret log files. These tools offer features to filter bot traffic, analyze crawling patterns, and identify potential issues.

2. Use Tools Like Screaming Frog Log File Analyzer to Identify and Fix Crawl Errors and Server Issues

Log file analysis tools help you dive deep into your crawling data to identify issues and optimize your site’s performance:

• Identify Crawl Errors: Look for patterns of crawl errors, such as 404 errors (page not found) or 500 errors (server issues). Frequent errors can indicate problems with your site’s structure or server configuration.
• Analyze Crawl Patterns: Understand how often and which pages search engines crawl. Identify if important pages are being crawled frequently and if any pages are being ignored.
• Optimize Server Performance: Use the data to identify slow-loading pages or server response issues. Improving server performance can enhance the overall crawling efficiency.

3. Address Identified Issues Based on Log File Insights

Once you’ve identified issues through log file analysis, it’s time to take action:

• Fix Crawl Errors: Address any 404 or server errors by redirecting broken links to relevant pages or fixing server issues.
• Improve Crawl Efficiency: Ensure important pages are easily accessible and prioritize them in your site structure. Consider using XML sitemaps to guide crawlers to key content.
• Enhance Server Performance: Optimize server configurations to handle high traffic efficiently and improve response times.

Long-Term Growth Strategies

Continuous Monitoring and Improvement

Regular monitoring and continual improvements ensure that your SEO strategies remain effective and that your website adapts to changes in user behavior and search engine algorithms.

1. Regularly Monitor Your Site’s Performance and Make Necessary Optimizations

Keeping an eye on your site’s performance allows you to spot issues early and make improvements before they affect your SEO:

• Set Up Google Analytics: Google Analytics provides insights into user behavior, site traffic, and conversion metrics. Regularly review your analytics to track performance trends and identify areas for improvement.
• Use Google Search Console: This tool helps you monitor your site’s indexing status, search performance, and any potential issues. Check for crawl errors, mobile usability issues, and security problems.
• Monitor Site Speed: Tools like Google PageSpeed Insights can help you track and improve your site’s loading speed. Slow-loading pages can impact user experience and search rankings.

2. Implement Changes Based on Insights

Based on the data you gather:

• Address Performance Issues: Optimize slow-loading pages, fix broken links, and improve mobile usability.
• Enhance User Experience: Make design and usability improvements based on user behavior data to keep visitors engaged and reduce bounce rates.
• Update Content Regularly: Refresh outdated content and add new, relevant information to keep your site current and valuable to users.

Optimizing URL Structure

A clean and descriptive URL structure not only helps users navigate your site but also assists search engines in understanding your content. A well-optimized URL can improve your site’s visibility and ranking in search results.

1. Ensure Your URLs Are Clean, Descriptive, and Keyword-Rich

• Use Descriptive URLs: Make sure your URLs clearly describe the content of the page.
• Include Keywords: Incorporate relevant keywords into your URLs to enhance search engine visibility. Keep them short and relevant to the page content

2. Avoid Special Characters and Keep URLs as Short as Possible

• Eliminate Special Characters: Avoid using special characters like &, %, or ? in your URLs. Stick to hyphens (–) to separate words.
• Shorten URLs: Keep URLs concise to make them easier to read and share.

Focus on the main keywords and eliminate unnecessary words.

Below are the different types of URLs:

Descriptive URLs with Keywords:

Simple and Short URLs:

Avoid Special Characters – This URL uses hyphens to separate words and avoids special characters.

Hierarchical Structure – This URL structure shows a clear hierarchy and helps search engines understand the content’s context.

Consistent and Readable URLs – URLs should be consistent and easy to read, reflecting the content accurately.

AVOID Long and Complex URLs

AVOID URLs with Special Characters

JavaScript SEO

JavaScript can enhance your website’s functionality and user experience, but it’s crucial to ensure that search engines can crawl and index your JavaScript content effectively.

1. Make Sure Your JavaScript Is Crawlable and Indexable by Search Engines

• Check JavaScript Rendering: Use Google Search Console’s URL Inspection Tool to see how Googlebot renders your JavaScript content. Ensure that critical content is visible and accessible.
• Implement Dynamic Rendering: If your site relies heavily on JavaScript, consider using dynamic rendering to serve static HTML to search engines while providing dynamic content to users.

2. Use Server-Side Rendering If Necessary

Server-Side Rendering (SSR): SSR generates HTML on the server rather than the client side. This ensures that search engines can access and index your content more effectively.

Consider using frameworks like Next.js or Nuxt.js for SSR.

Crawl Budget Optimization

Efficient use of your crawl budget ensures that search engines focus on your most important pages, improving your site’s overall SEO performance.

1. Prioritise Important Pages and Ensure They Are Easily Crawlable

• Focus on High-Value Pages: Ensure that your most important pages, such as product or service pages, are prioritized for crawling. Use internal linking to direct search engines to these pages.
• Avoid Unnecessary Redirects: Minimize the use of unnecessary redirects, which can waste crawl budget and negatively impact page load times.

2. Optimize Your Internal Linking Structure

• Create a Logical Hierarchy: Use a clear internal linking structure to help search engines understand the relationship between pages and distribute the crawl budget effectively.
• Fix Broken Links: Regularly check for and fix broken links to ensure that search engines can crawl your site efficiently.

Breadcrumb Navigation

Breadcrumb navigation enhances user experience by providing a clear path back to higher-level pages, and it also improves your site’s SEO by helping search engines understand your site structure.

1. Implement Breadcrumb Navigation to Improve Site Structure and User Experience

• Add Breadcrumbs to Your Site: Implement breadcrumb navigation on your site to allow users to easily navigate back to previous pages or higher-level categories.
• Ensure Consistent Placement: Place breadcrumbs consistently at the top of pages, just below the header, for easy access.

2. Ensure Breadcrumbs Are Marked Up with Structured Data for Better SEO

• Use Schema Markup: Add structured data markup for breadcrumbs to help search engines understand and display them in search results.

Here’s an example of breadcrumb markup:

Conclusion

Alright, let’s wrap this up! As a startup in the UAE, you are diving into a vibrant and competitive market. Mastering technical SEO is not just about ticking boxes; it’s about setting up your website for long-term success and growth.

From nailing the basics like mobile optimization and ensuring your site’s fast and secure to embracing advanced tactics like log file analysis and using a CDN, every step you take helps boost your site’s performance and visibility. Regular monitoring and staying updated with the latest trends keep you ahead of the curve, while smart practices like optimizing your URL structure and using structured data ensure that both users and search engines can navigate and understand your site effortlessly.

In the UAE, staying proactive and continuously improving your site will pay off. Keep an eye on your site’s performance, adapt to new SEO developments, and implement best practices to keep your digital presence strong and effective.

So, take these insights and run with them! Your website’s potential is immense, and with these strategies in your toolkit, you are well on your way to dominating your competitors.

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