Reposition AE

Case Study
Furniture Italia

    Services :
    Region : UK
    Sector : Furnishing
    Organic traffic increased by : 55%+
    Keyword rankings improved by : 28%+
    Engagement increased by : 106%+
    Bounce rate decreased by : 14%-


    • Organic traffic increased by

    • Keyword rankings improved by

    • Engagement increased by

    • Bounce rate decreased by


    The Objectives

    Increasing Furniture Italia’s website organic traffic, improving its visibility on Google, restructuring the website from an SEO stance, creating furniture design-specific content, and enhancing lead generation by optimising the product-relevant lead-generating keywords.

    • Increasing the organic traffic.
    • Restructuring the website to make it more user-friendly.
    • Creating furniture design-specific content.
    • Improving lead generation using lead-generating keywords.
    • Improving the website’s online presence and increasing its visibility on search engines.
    Begin With Discovery

    The Strategy

    • Targeted high search volume keywords for each product to improve lead generation.
    • Restructured the website’s product pages to make them more simple to understand and more user-friendly.
    • Furniture design-relevant content was created regularly.
    • Specific content on furniture maintenance was written.
    • A separate blog page was created to add the written content.
    • Added industry-relevant business listings to increase online presence.
    • Added regular social media posts with products

    The Results

    • The website’s organic traffic increased by 55% as a result of restructuring, adding social media posts and adding regular content.
    • The lead-generating keyword rankings improved by 28% and the sales increased from month 2 onward.
    • A 14% decrease in the bounce rate was seen as a result of content added to the new blog page.

    Funded startups are a sector we specialize in. If you have recently been funded or are looking for help working out your marketing budget for a pitch then get in touch. Purple Bricks are just one of the many startups our SEO Company has worked with. We can help with your pre-launch strategy, pre and post-launch website optimization and digital PR.

    Funded Startups and Brand Building

    Enterprise website restructuring and traffic retention strategies are a specialism of our SEO Company. Hugo Boss are one of many brands we have consulted over the past 15 years. Company structures change and stakeholders need this reflected within brand strategy. If your internal marketing team needs help ensuring a restructure doesn't lead to catastrophic ranking and traffic loss then get in touch.

    Website Restructuring & Ranking/Traffic Retention

    High impact link acquisition strategy and delivery you can count on from the UK's leading SEO Company. Building a strong link profile or adding to an existing profile can be a resource hungry and tedious task. If your internal team are struggling to build links at scale then get in touch. Our internal team of outreach specialists are able to scale up within 30 days. From outreach to negotiation to content writing and editorial - we can handle as much or as little as you need.

    Outreach, Digital PR & Content Publishing

    Cryptocurrency, finance and banking strategies you can rely on. We understand the need for careful content curation and the intricacies of regulated sectors. Strategies for these sectors can be complicated and areas such as paid ads for cryptocurrency and crypto wallets can extremely difficult to navigate. Our in-house team of SEO experts can guarantee to get your ads live, content published and links built. Contact us if you are struggling.

    Cryptocurrency, Crypto Wallet, Finance and Banking Solutions

    Outperform Your Industry Rivals & Reposition Your SEO Strategy Now!

    Get a Proposal