Reposition AE

Case Study

    Services : SEO
    Region : UK
    Sector : Life Sciences
    Organic traffic increased by : 60%+
    Bounce rate decreased by : 15% +
    Keyword rankings improved by : 35% +
    Average length per visit increased by : 40 seconds


    • Organic traffic increased by

    • Bounce rate decreased by

      15% +
    • Keyword rankings improved by

      35% +
    • Average length per visit increased by

      40 seconds

    The Objectives

    Helping Purolite promote the website for their core manufactured product ‘Resin Beads’, to increase organic traffic, improve website visibility on Google, and reduce the bounce rate.

    • Sought to promote the website on their core manufactured product: ‘Resin Beads’.
    • Increase organic traffic.
    • Create website product-relevant content.
    • Enhance the website’s online visibility.
    Begin With Discovery

    The Strategy

    • Targeted high search volume keywords related to Purolite’s core product.
    • Created product-relevant and informational content for the website’s ‘Resin Beads’ product page.
    • We created a content section to encourage visitors to spend longer on the website and reduce bounce rates.
    • Optimised meta titles and meta descriptions for all web pages to make them closely related to targeted keywords.
    • Performed technical optimisation for the website.
    • Published content on industry-relevant websites to improve the backlink profile.

    The Results

    • Website keyword rankings improved by 35% from month 2.
    • Conversion rates increased for the core targeted product ‘Resin Beads’.
    • Relevant content and a news section on the website resulted in a 15% drop in bounce rate from month 3.
    • Organic traffic increased by 60%.
    • The average length per visit increased by 40 seconds.

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